PRIVACY POLICY
Privacy Policy
This Privacy Policy outlines how personal information is collected, used, and shared when you visit or make a purchase from Microswim.com.au (Microswim).
Personal Information We Collect
When you visit the site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the site, information about the individual web pages or products you view, as well as the websites or search terms that referred you to the site, is also collected. This automatically-collected information is referred to as "Device Information." Technologies such as cookies, log files, web beacons, tags, and pixels are used to collect Device Information.
When you make a purchase or attempt to do so through the site, specific information is collected, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. This information is referred to as "Order Information." In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to fulfill orders placed through the site, including processing payment information, arranging shipping, providing invoices, and sending order confirmations. Additionally, we use this information to communicate with you, screen orders for potential risk or fraud, and, in line with your preferences, provide information or advertising related to our products or services.
Device Information is used to screen for potential risk and fraud, particularly your IP address. It is also used more broadly to enhance and optimize the site, generate analytics about customer browsing and interaction with the site, and evaluate the success of marketing and advertising campaigns.
By submitting your contact information on this website, you acknowledge that your information may be added to our email lists, and you can opt-out of these emails at any time via the link found at the bottom of each email.
As you browse this website, advertising cookies will be placed on your computer to understand your interests. Through display advertising partners at Google and Facebook, retargeting advertising based on your previous interaction with this website may be presented to you. These techniques do not collect personal information such as your name, email address, postal address, or telephone number.
Sharing Your Personal Information
Personal Information is shared with third parties to assist in using it as described above. For instance, we use Shopify to power our online store, and more information about how Shopify uses Personal Information can be found here. Google Analytics is also used to understand how customers use the site, and details about how Google uses Personal Information can be found here. Personal Information may also be shared to comply with applicable laws and regulations or respond to legal requests.
Behavioral Advertising
Personal Information is used to provide targeted advertisements or marketing communications believed to be of interest. More information about how targeted advertising works can be found at the Network Advertising Initiative's educational page here. You can opt out of targeted advertising through the following links:
- Bing Additionally, you can opt out of some services by visiting the Digital Advertising Alliance's opt-out portal here.
Do Not Track
It's important to note that our site's data collection and use practices are not altered when we receive a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information held about you and request correction, updates, or deletion. To exercise this right, please contact us through the provided contact information. European residents' information will be processed to fulfill contracts or pursue legitimate business interests, and it may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When an order is placed through the site, Order Information is maintained for record-keeping purposes unless a deletion request is received.
Changes
This privacy policy may be updated from time to time to reflect changes in practices or for operational, legal, or regulatory reasons.
Minors
The site is not intended for individuals under the age of 18.
Contact Us
For more information about our privacy practices, questions, or complaints, please contact us via email at contact@microswim.com.au